Storefronts and fulfilment

Challenge

Two Shopify storefronts, D2C and B2B, both of which have to stay up, stay correct and stay merchandised. The B2B store was running on a stock theme that did not match how professional buyers actually order.

At the same time, a growing share of orders could not be served by marketplace fulfillment. Those orders had to be picked, packed and shipped by the US warehouse, and there was no written process for how that should happen.

What I did

• Took day-to-day ownership of both storefronts: uptime, content, merchandising, product data and the small breakages that quietly cost sales.
• Rebuilt the B2B theme in Liquid so the buying flow matched how trade customers order, rather than bending a retail template around them.
• Designed the merchant-fulfilled operation with the US warehouse: order routing policies, what ships from where, how exceptions are handled and what happens when stock is short.
• Wrote it down. The warehouse runs from an operating playbook rather than from whichever answer they got last time they asked.

Result

• D2C and B2B storefronts owned end to end, including uptime.
• A B2B experience rebuilt for its actual audience.
• A merchant-fulfilled operation running 70 to 80 orders a day.
• A documented playbook that survives staff turnover, which is the difference between a process and a habit.