05 / Commerce / Compliance
Five countries, three rulebooks
Five Amazon marketplaces operated under US, EU and Japanese regulation with zero suspensions, and 12 or more dead listings recovered.
- Marketplaces operated
- US focuschanged to5 markets, 3 rulebooks
- Account health
- Exposed to takedownschanged toZero suspensions
- Dead listings
- 12+ offlinechanged toRecovered and selling
- Counterfeit enforcement
- No monitoringchanged toActive in 3 markets
Challenge
The same product is regulated three different ways across the markets it sells in. The US applies FDA and FTC rules to how a cosmetic product is described. The EU applies Regulation 1223/2009. Japan applies the PMD Act. A claim that is ordinary in one market is a violation in another, and the platform enforces by taking the listing down first.
On top of that, listings die. Some had been dead for years, and nobody had worked out why. Counterfeit sellers were operating in several markets at once.
What I did
- Operated five Amazon marketplaces under three regulatory frameworks, with listing copy, claims and packaging assets kept correct per market rather than translated from the US original.
- Ran the corrective action plan for a national retailer, which meant fixing the underlying compliance issue and evidencing it, not just editing the page.
- Recovered 12 or more dead listings. One had been offline for over five years. Another was a group of eight listings failing for a single GTIN root cause that had been treated as eight separate problems.
- Fed counterfeit enforcement in Mexico, Brazil and the UK from the brand monitoring system, which sweeps six platforms daily, so cases are opened on evidence rather than on a customer complaint.
Result
- Five marketplaces operated with zero suspensions.
- 12 or more listings recovered and selling again, including the five-year-old one.
- A GTIN root cause fixed once instead of eight times.
- Counterfeit enforcement running as a routine in three countries.