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09 / AI / The bridge

The Ads Platform

Amazon's official Advertising API partner onboarding navigated end to end, then automated reporting and write-back tooling built on top of it.

API access
Console onlychanged toOfficial API partner
Reporting
Manual pullschanged toAutomated
Campaign changes
Made by handchanged toProgrammatic
Verification
Manual checkschanged toFull test suite
Anomaly detection · ACoS deltas shown, campaign identifiers redacted
Fig. 09 · Anomaly detection · ACoS deltas shown, campaign identifiers redacted

Challenge

Running Amazon advertising through the console has a ceiling. Reporting is manual, changes are made by hand, and the analysis you want is always one export away from the analysis you can get. The way past that ceiling is the Advertising API, and access to it runs through an official partner onboarding process that is written for software companies rather than for one operator inside a brand.

What I did

  • Navigated the Amazon Advertising API partner onboarding end to end: the application, the technical review, the security and data-handling requirements, and the approvals in between.
  • Built the reporting layer on top of it, so performance data arrives on a schedule instead of being pulled by hand.
  • Built write-back tooling, so campaign changes can be made programmatically rather than clicked one at a time.
  • Covered it with a full test suite, because tooling that edits live campaigns with real budget behind them has to fail loudly rather than quietly.

Result

  • Official Advertising API partner onboarding completed.
  • Reporting automated and scheduled.
  • Campaign changes made programmatically, with tests standing between a bug and the ad budget.

This is the case where the two halves of my work meet. Knowing what to automate came from running the ad account. Building it came from the other side of the desk.